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Bobbi MacPherson joined eLEND in 2024 and is now the company’s Chief Risk Officer. Having held leadership roles spanning Operations, Credit Policy, Training, and Capital Markets at organizations of all sizes, she brings a uniquely well-rounded viewpoint to eLEND. Bobbi leverages her broad expertise to strengthen eLEND’s risk culture, optimize processes, and support the organization’s long-term stability and success.

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eLEND

Welcome to the New eLEND

We’ve rebranded to bring all of our divisions under one unified identity—eLEND. Our refreshed look reflects our commitment to innovation, transparency, and making homeownership more accessible than ever.

Looking for eLEND Direct? Don't worry—you're in the right place.

Explore the New eLEND Go to eLEND Direct