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Mortgage

From rebrand to run rate: how Rob Pieklo is building the next era of wholesale lending with eLEND

Growth looks simple on a spreadsheet until real-world execution begins. Rob Pieklo explains why eLEND’s rebrand only came after heavy investment in technology, talent, and infrastructure, not before. Pieklo explains how rebuilding a brand isn’t about the new logo, it’s...

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Loan Officer Experience Podcast featuring Michael Brenning

Don’t miss out on this episode of the Loan Officer Experience podcast, where Kenneth Travis is joined by Michael Brenning, Chief Operating Officer of eLEND. They’re talking about the operational strategies, technology, and industry trends shaping the mortgage broker community....

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How Niche Loans are Helping Clients Combat Inflation & Today’s Markey

If your normal routine involves things like going grocery shopping, filling up your gas tank, or even grabbing a coffee before work, you’ve undoubtedly felt the impact of the recent rise in inflation.

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The Key to Lower Down Payments When Property Values Are High

The most recent Fed rate hike means low mortgage rates are getting tougher to come by nowadays, but that certainly doesn’t mean brokers are up the creek without a paddle.

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How to Give Your Buyers the Power of an All-Cash Offer

The real estate market is in an unprecedented spot with home supply at a shocking low and through-the-roof prices that reflect it.

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eLEND TPO

AFR Wholesale is now eLEND TPO

We've rebranded from AFR Wholesale to eLEND TPO to better reflect who we are today and where we're going. This evolution represents our renewed commitment to the Third-Party Originator space, providing our partners with tech-forward solutions, competitive pricing, and unmatched support.

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