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AFR Expands Correspondent Lending Department, Enhances Transparent Pricing and Launches Tech to Empower Partners

PARSIPPANY, N.J., Sept. 16, 2025 /PRNewswire/ — American Financial Resources, LLC (AFR) is proud to announce a build-out of its Correspondent Lending Department, further strengthening its commitment to supporting mortgage bankers, brokers, and investors nationwide.

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The Loan Officer Experience: Episode 3

AFR CEO Rob Pieklo sits down with Kenneth Travis of AIME on the latest episode of The Loan Officer Experience to talk about his journey to the top of the wholesale lending world.

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AFR Secondary Sessions: Episode 3

Episode 3 of AFR Secondary Sessions, a 3-part series featuring Rob Pieklo CEO of AFR and Jonathon Haddad, CEO of AIME, is now live. Get expert insights into the secondary market and how it impacts your business.

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AFR Secondary Sessions: Episode 2

Episode 2 of AFR Secondary Sessions, a 3-part series featuring Rob Pieklo CEO of AFR and Jonathon Haddad, CEO of AIME, is now live. Get expert insights into the secondary market and how it impacts your business.

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American Financial Resources Appoints New CEO and COO Following Record Q1 Performance

PARSIPPANY, N.J., April 16, 2025 /PRNewswire/ — American Financial Resources (AFR), a leading national mortgage lender, today announced the promotion of Robert Pieklo to Chief Executive Officer (CEO) and Michael Brenning to Chief Operating Officer (COO), effective immediately. Read the...

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AFR Unveils Enhanced Non-Owner Occupied & Correspondent Delegated Flow Best Efforts Channel

PARSIPPANY, N.J., March 11, 2025 /PRNewswire/ — American Financial Resources, LLC (AFR) is setting a new standard in the market with substantially enhanced pricing on Conventional Non-Owner Occupied (NOO) loans, providing real estate investors with a powerful advantage. With significantly...

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American Financial Resources, LLC Selects Polly to Elevate Pricing Strategies and the Borrower Experience

SAN FRANCISCO–(BUSINESS WIRE)–Polly, the leading provider of innovative mortgage capital markets technology, today introduced American Financial Resources, LLC (AFR) as the latest adopter of its cloud-native technology and high-performance product and pricing engine (PPE). AFR selected Polly to support strong...

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AFR Unveils New Loan Communication Tech to Streamline Broker Experience

PARSIPPANY, N.J., Oct. 16, 2024 /PRNewswire/ — American Financial Resources, LLC (AFR) is proud to announce the launch of its new Loan Communication Technology, a cutting-edge platform designed to enhance communication and streamline processes for brokers. This upgraded portal reflects...

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American Financial Resources, LLC Announces Key Leadership Appointments

PARSIPPANY, N.J., Sept. 4, 2024 /PRNewswire/ — American Financial Resources, LLC (AFR) is excited to announce a series of key leadership appointments that highlight the company’s dynamic transformation. These strategic changes underscore AFR’s commitment to delivering a renewed level of...

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2024 Marketing Leader: Lauren Blackburn

Lauren Blackburn, CFMP has consistently demonstrated exceptional creativity, strategic prowess and leadership in the mortgage lending industry over the course of her career. Her innovative campaigns and initiatives have propelled American Financial Resources to new heights, including achieving the highest...

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2024 Rising Star: Peter Kuruc

Peter Kuruc, Vice President of Wholesale Operations at American Financial Resources has an unwavering commitment to operational excellence. Kuruc’s strategic leadership has not only significantly contributed to the success of our organization but also positioned him as a dynamic force...

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American Financial Resources, LLC Welcomes Michael Brenning as Head of Production and Brian Collins as Executive Vice President of Capital Markets

American Financial Resources, LLC (AFR) proudly announces the hiring and appointment of Michael Brenning as the Head of Production, effective April 19, 2024, and Brian Collins as the Executive Vice President of Capital Markets, who officially joined the company on...

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American Financial Resources Completes Sale to Proprietary Capital

American Financial Resources, LLC (AFR) announces that it completed the sale of 100% of the Company to an investment group led by Proprietary Capital, LLC (Proprietary Capital).

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How Niche Loans are Helping Clients Combat Inflation & Today’s Markey

If your normal routine involves things like going grocery shopping, filling up your gas tank, or even grabbing a coffee before work, you’ve undoubtedly felt the impact of the recent rise in inflation.

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The Key to Lower Down Payments When Property Values Are High

The most recent Fed rate hike means low mortgage rates are getting tougher to come by nowadays, but that certainly doesn’t mean brokers are up the creek without a paddle.

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How to Give Your Buyers the Power of an All-Cash Offer

The real estate market is in an unprecedented spot with home supply at a shocking low and through-the-roof prices that reflect it.

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eLEND TPO

AFR Wholesale is now eLEND TPO

Weve rebranded from AFR Wholesale to eLEND TPO to better reflect who we are today and where we're going. This evolution represents our renewed commitment to the Third-Party Originator space, providing our partners with tech-forward solutions, competitive pricing, and unmatched support.

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