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From rebrand to run rate: how Rob Pieklo is building the next era of wholesale lending with eLEND

Growth looks simple on a spreadsheet until real-world execution begins. Rob Pieklo explains why eLEND’s rebrand only came after heavy investment in technology, talent, and infrastructure, not before. Pieklo explains how rebuilding a brand isn’t about the new logo, it’s...

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Loan Officer Experience Podcast featuring Michael Brenning

Don’t miss out on this episode of the Loan Officer Experience podcast, where Kenneth Travis is joined by Michael Brenning, Chief Operating Officer of eLEND. They’re talking about the operational strategies, technology, and industry trends shaping the mortgage broker community....

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eLEND TPO

AFR Wholesale is now eLEND TPO

We've rebranded from AFR Wholesale to eLEND TPO to better reflect who we are today and where we're going. This evolution represents our renewed commitment to the Third-Party Originator space, providing our partners with tech-forward solutions, competitive pricing, and unmatched support.

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