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A Year of Momentum: Reflecting on 2025 and Accelerating the Climb Ahead

PARSIPPANY, N.J., Jan. 6, 2026 /PRNewswire/ -- As the mortgage industry continues to evolve at record speed, eLEND reflects on a transformative 2025. A year defined by growth, momentum, and meaningful change and looks ahead to 2026 with a renewed...

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eLEND Announces Bobbi MacPherson as Chief Risk Officer

PARSIPPANY, N.J., Nov. 24, 2025 /PRNewswire/ -- eLEND is proud to announce the appointment of Bobbi MacPherson as the company's new Chief Risk Officer, where she will lead Risk, Underwriting, Post Closing, Process Improvement, and Product Development. In this expanded...

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AFR Expands Correspondent Lending Department, Enhances Transparent Pricing and Launches Tech to Empower Partners

PARSIPPANY, N.J., Sept. 16, 2025 /PRNewswire/ — American Financial Resources, LLC (AFR) is proud to announce a build-out of its Correspondent Lending Department, further strengthening its commitment to supporting mortgage bankers, brokers, and investors nationwide.

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American Financial Resources Appoints New CEO and COO Following Record Q1 Performance

PARSIPPANY, N.J., April 16, 2025 /PRNewswire/ — American Financial Resources (AFR), a leading national mortgage lender, today announced the promotion of Robert Pieklo to Chief Executive Officer (CEO) and Michael Brenning to Chief Operating Officer (COO), effective immediately. Read the...

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AFR Unveils Enhanced Non-Owner Occupied & Correspondent Delegated Flow Best Efforts Channel

PARSIPPANY, N.J., March 11, 2025 /PRNewswire/ — American Financial Resources, LLC (AFR) is setting a new standard in the market with substantially enhanced pricing on Conventional Non-Owner Occupied (NOO) loans, providing real estate investors with a powerful advantage. With significantly...

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American Financial Resources, LLC Selects Polly to Elevate Pricing Strategies and the Borrower Experience

SAN FRANCISCO–(BUSINESS WIRE)–Polly, the leading provider of innovative mortgage capital markets technology, today introduced American Financial Resources, LLC (AFR) as the latest adopter of its cloud-native technology and high-performance product and pricing engine (PPE). AFR selected Polly to support strong...

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AFR Unveils New Loan Communication Tech to Streamline Broker Experience

PARSIPPANY, N.J., Oct. 16, 2024 /PRNewswire/ — American Financial Resources, LLC (AFR) is proud to announce the launch of its new Loan Communication Technology, a cutting-edge platform designed to enhance communication and streamline processes for brokers. This upgraded portal reflects...

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American Financial Resources, LLC Announces Key Leadership Appointments

PARSIPPANY, N.J., Sept. 4, 2024 /PRNewswire/ — American Financial Resources, LLC (AFR) is excited to announce a series of key leadership appointments that highlight the company’s dynamic transformation. These strategic changes underscore AFR’s commitment to delivering a renewed level of...

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2024 Marketing Leader: Lauren Blackburn

Lauren Blackburn, CFMP has consistently demonstrated exceptional creativity, strategic prowess and leadership in the mortgage lending industry over the course of her career. Her innovative campaigns and initiatives have propelled American Financial Resources to new heights, including achieving the highest...

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2024 Rising Star: Peter Kuruc

Peter Kuruc, Vice President of Wholesale Operations at American Financial Resources has an unwavering commitment to operational excellence. Kuruc’s strategic leadership has not only significantly contributed to the success of our organization but also positioned him as a dynamic force...

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eLEND TPO

AFR Wholesale is now eLEND TPO

We've rebranded from AFR Wholesale to eLEND TPO to better reflect who we are today and where we're going. This evolution represents our renewed commitment to the Third-Party Originator space, providing our partners with tech-forward solutions, competitive pricing, and unmatched support.

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