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PARSIPPANY, N.J., Nov. 24, 2025 /PRNewswire/ — eLEND is proud to announce the appointment of Bobbi MacPherson as the company’s new Chief Risk Officer, where she will lead Risk, Underwriting, Post Closing, Process Improvement, and Product Development. In this expanded role, MacPherson will oversee key functions designed to enhance operational quality, reinforce risk management practices, and support eLEND’s continued growth and stability.

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eLEND TPO

AFR Wholesale is now eLEND TPO

Weve rebranded from AFR Wholesale to eLEND TPO to better reflect who we are today and where we're going. This evolution represents our renewed commitment to the Third-Party Originator space, providing our partners with tech-forward solutions, competitive pricing, and unmatched support.

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