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Rates, Rebirth & The Rise of Wholesale ft. Rob Pieklo

April 8, 2026

ARIVE Tenacity Talks Episode 8 is now live, featuring Rob Pieklo, President and CEO of eLEND.

In this conversation, Rob joins ARIVE CEO Harish Tejwani to discuss the current rate environment, the evolving wholesale mortgage landscape, and what these shifts mean for today’s mortgage brokers. The discussion also touches on how lenders and brokers can adapt their strategies to remain competitive in a changing market.

This episode offers timely insights for brokers focused on growth, positioning, and long-term success.

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eLEND TPO

AFR Wholesale is now eLEND TPO

We've rebranded from AFR Wholesale to eLEND TPO to better reflect who we are today and where we're going. This evolution represents our renewed commitment to the Third-Party Originator space, providing our partners with tech-forward solutions, competitive pricing, and unmatched support.

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