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Bobbi MacPherson joined AFR in 2024 as Head of Operations. With a wealth of experience from her leadership roles at both major lenders and smaller firms, Bobbi brings a well-rounded perspective to AFR. Her extensive background in Credit Policy and Operations equips her to drive excellence and efficiency across AFR’s operational functions.

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eLEND

Welcome to the New eLEND

We’ve rebranded to bring all of our divisions under one unified identity—eLEND. Our refreshed look reflects our commitment to innovation, transparency, and making homeownership more accessible than ever.

Looking for eLEND Direct? Don't worry—you're in the right place.

Explore the New eLEND Go to eLEND Direct