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Holly Ryer, Interim Chief Compliance Officer, has been a dedicated member of the AFR family for 25 years. Holly brings experience from previous roles at AFR through the years, with a robust skill set that includes Retail Operations, Sales, Organizational Effectiveness, Human Resources, Talent Acquisition and Business Operations. Her extensive knowledge of our operations, commitment to our values, and exceptional organizational skills make her the ideal individual to serve in this critical role.

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eLEND

Welcome to the New eLEND

We’ve rebranded to bring all of our divisions under one unified identity—eLEND. Our refreshed look reflects our commitment to innovation, transparency, and making homeownership more accessible than ever.

Looking for eLEND Direct? Don't worry—you're in the right place.

Explore the New eLEND Go to eLEND Direct