Insights

Rates, Rebirth & The Rise of Wholesale ft. Rob Pieklo

ARIVE Tenacity Talks Episode 8 is now live, featuring Rob Pieklo, President and CEO of eLEND. In this conversation, Rob joins ARIVE CEO Harish Tejwani to discuss the current rate environment, the evolving wholesale mortgage landscape, and what these shifts...

From rebrand to run rate: how Rob Pieklo is building the next era of wholesale lending with eLEND

Loan Officer Experience Podcast featuring Michael Brenning

A Year of Momentum: Reflecting on 2025 and Accelerating the Climb Ahead

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eLEND Announces Bobbi MacPherson as Chief Risk Officer

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AFR Evolves Into eLEND: A Bold, Modern Brand for the Next Era of Mortgage Lending

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AFR Expands Correspondent Lending Department, Enhances Transparent Pricing and Launches Tech to Empower Partners

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American Financial Resources Appoints New CEO and COO Following Record Q1 Performance

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AFR Unveils Enhanced Non-Owner Occupied & Correspondent Delegated Flow Best Efforts Channel

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BusinessWire

American Financial Resources, LLC Selects Polly to Elevate Pricing Strategies and the Borrower Experience

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AFR Unveils New Loan Communication Tech to Streamline Broker Experience

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American Financial Resources, LLC Announces Key Leadership Appointments

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2024 Marketing Leader: Lauren Blackburn

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American Financial Resources, LLC Welcomes Michael Brenning as Head of Production and Brian Collins as Executive Vice President of Capital Markets

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2024 Rising Star: Peter Kuruc

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American Financial Resources Completes Sale to Proprietary Capital

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Welcome to the New eLEND

We've rebranded to bring all of our divisions under one unified identity—eLEND. Our refreshed look reflects our commitment to innovation, transparency, and making homeownership more accessible than ever.

Looking for eLEND Direct? Don't worry—you're in the right place.

Explore the New eLEND Go to eLEND Direct